Restaurant Showing Only Women's Sports to Expand in US
2024-05-03
LRC
TXT
大字
小字
滚动
全页
1There is a place in Portland, Oregon where people like to spend time enjoying food and drinks and watching sports on television.
2Places like it are called sports bars in America.
3This sports bar in Portland has an unusual name.
4It is called The Sports Bra, and it only shows women's sports events on television.
5A sports bra is a piece of under clothing that many women wear while exercising.
6The Portland sports bar is getting so popular that some well-known investors are getting interested.
7They include Alexis Ohanian, the co-founder of social media service Reddit.
8They want to expand The Sports Bra restaurants all over the U.S. Ohanian is also the husband of one of the world's most famous female athletes - Serena Williams.
9He runs an investment fund that will help businesspeople open restaurants in their cities.
10Jenny Nguyen founded The Sports Bra. She said she only wanted to create a little restaurant.
11She is surprised by the interest in her business.
12"Things have happened at light speed," Nguyen said.
13The time appears to be right for bars like The Sports Bra because of the sudden interest in women's sports.
14There are other successful bars that only show women's sports, but have different names, in cities including Minneapolis, Minnesota and Seattle, Washington.
15The recent women's college basketball championship in the U.S. was the most-watched ever.
16Almost 19 million people watched the final game on April 7.
17For the first time, that was more than watched the men's final game.
18One week later, 2.45 million people watched the WNBA draft.
19The event is where professional teams choose college players to play for them.
20People wanted to see the Indiana Fever pick the University of Iowa's star player Caitlin Clark.
21Clark recently signed a $28 million contract to advertise for Nike shoes.
22Interest is increasing for other women's sports.
23Almost 2 million fans went to women's World Cup soccer games in Australia and New Zealand last year.
24A women's volleyball game played in a football stadium in Nebraska brought in 92,000 fans last August.
25It was the largest-ever crowd for a women's sports event.
26Lauren Anderson is director of the Warsaw Sports Business Center at the University of Oregon.
27She called the current time a "pinnacle moment," adding that women's sports seem to be "more than just a flash in the pan."
28Nguyen said sports bars were not always welcoming to women.
29A sports fan all her life, she said she would only go to sports bars with friends because she felt uncomfortable going alone.
30She remembered that people who worked at the bar would not always put women's sports on the televisions.
31She said she wanted to start The Sports Bra to "flip the status quo."
32And now that the restaurant has been in business for several years, she has a favorite memory.
33It came in 2022 when a large crowd came to watch Serena Williams' final match.
34People cheered loudly when Williams made a good shot, and the whole bar was quiet when the players were hitting the ball back and forth.
35Toward the end, she said, many people got emotional thinking that they would never see Williams play again.
36They started crying, and Nguyen passed out facial paper so people could wipe away their tears.
37Williams' final match was on television all over the world, but fans came to enjoy it together.
38Nguyen said people were watching through the windows because there was not enough space inside.
39But not every women's sport is easy to find.
40College and Olympic sports like water polo, volleyball, tennis, softball and others are rarely on big TV channels.
41It can be costly to purchase a special TV channel that only carries smaller sports events.
42A place like The Sports Bra offers those unusual games for people wanting to see them.
43But not everyone likes going to a place like a sports bar to watch games on television.
44Joanna is a fan who was walking into a recent professional baseball game in San Diego.
45"I don't think I would go. I don't really like going to watch sports at bars. I'm more of like a 'live, in-person' (fan)."
46She was with Alex, who said he probably would go:
47"It would be interesting. I mean, it depends on what sport I'm watching. I do watch the WNBA once in a while on the TV. And also, like, pickleball, those are the co-eds and the singles, women's, so I mean, I would watch it."
48One fan, Shreya, was standing outside of a sports bar watching the end of the Los Angeles Lakers basketball game on television.
49She said she would go to The Sports Bra but said she wants to be sure it is not just a scheme to get people into the bar.
50"I follow the WNBA. The local (San Diego) Wave (women's) soccer team. I have two girls. Assuming it has some sort of family-friendly vibe, like a restaurant and bar, it would be cool. The reason for the pause was because I don't feel like it should be segregated. I would want it to be at par with men's sports.'"
51One expert agrees. Tarlan Chahardovali is an assistant professor at the University of South Carolina in the department of Sport and Entertainment Management.
52Chahardovali said there is still work to be done to make sure the media market does not undervalue women's sports.
53She said there needs to be investment to be sure the current popularity does not disappear.
54"Today's numbers are hard to ignore, and I think it's a very exciting time," she said.
55I'm Dan Friedell. And I'm Gena Bennett.